Turn heads with bold, high-impact color using L'OREAL Feria Multi-Faceted Shimmering Permanent Hair dye. Designed for those who crave statement-making style, this formula delivers vibrant tones with 3X the highlights for a shimmering, dimensional finish. Whether you're after bright reds, icy blondes, or edgy metallics, Feria transforms your look with fashion-forward shades and long-lasting brilliance.

• Salon-worthy Shine at Home: Get a multidimensional, luminous finish without stepping into a salon, thanks to the unique shimmer-enhancing formula.

• Bold, Fashion-Forward Shades: Choose from a wide spectrum of statement colors that let you express your personality with confidence and edge.

• Long-Lasting Vibrancy: Enjoy rich, fade-resistant color that stays vivid and radiant, even after multiple washes.