This permanent hair dye provides rich, striking color on all hair textures - with minimal damage. The Keratin hair color formula was developed with professionals to provide professional-quality hair color and brilliant shine. 

• 3-STEP BOND ENFORCING: The 3-step Bond Enforcing System creates bonds and strengthens hair, leaving your hair 5X* stronger after using this hair dye kit (*against combing breakage on damaged hair vs a non-conditioning shampoo)
• FEELING SOFT AND SMOOTH: This professional hair dye leaves hair looking and feeling soft and renewed, while also maintaining curl pattern and natural hair texture
• ANTI-FADE FORMULA: The hair color cream delivers long-lasting vibrant color. Enjoy rich, even color and for up to 10 weeks (based on 4 shampoos per week)
• EASY APPLICATION: A precision applicator allows easy use of this permanent hair dye color. This hair color kit includes a pre-color serum containing vitamin B6 and collagen and primes the hair for an even color result.
• PROFESSIONAL: Professionally-inspired hair color for women developed with professionals, this formula creates visibly healthy-looking hair in one application