Almay Smart Shade CC Luminous Primer is the first step to perfected skin! It smooths and softens skin, which improves the application and helps increase the wear of foundation. However, Almay has gone beyond a traditional primer, giving you skincare benefits and SPF 15 all in one. Not only will your skin look softer and smoother, it will also look instantly brighter and luminous. Your skin will look brighter and this primer will combat the appearance of dull skin.