The L'OREAL Feria Platinum Bounce Bond Care Lightening System is designed to lift and lighten while keeping hair feeling strong and healthy. Its moisture-enriched lightening oil additive helps maintain the hair’s strength during the lightening process, making it ideal for anyone with light to dark brown hair who wants a bright, radiant result without excessive damage.

Why You'll Love It?

• Moisturizing Purple Conditioner: This hair dye kit for all hair types and textures includes Anti-Brass Conditioner with purple pigments to reduce unwanted orange and yellow tones while providing reinforcing care for strong, no-brass hair color
• Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, our vegan hair dye kits are inspired by cutting-edge fashion & the latest trends, no appointment required
• L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover-up, anti-brass toners, and lightening systems. Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
• L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care, and cosmetics.