Up to 5X the volume of your natural lash. Instantly plumps for maximizing effect. Plumper! Plump it! Cruelty free. Plump up the volume! Get 5 times the volume with this mascara that amplifies and plumps for plush, dramatic lashes. This volumizing formula delivers thicker lashes in an instant. The voluminous brush wraps around the entire lash line for full impact without clumping.