The ultra smooth, blendable formula delivers rich, intense & long-lasting color. Magnif'eyes Eyeshadow Palette is crease-proof, smear-proof & wears all day. Rimmel's extensive range is kept bang up-to-the-minute as it translates the look of London into new shades, products, packaging and advertising. But however creative and fashion-forward, Rimmel products are always easy to use.