Give your pout instant plump & shine with our new Colour Riche lipstick that provides a glossy, radiant finish and comfortable wear. In just one addictive application experience all-day moisturized feel and a lasting shine effect coupled with a healthy flush of subtle color. Lips appear soft, glossy, and visibly plumped. This L'Oreal lipstick gives lips a fresh, high shine look and delivers a cooling, tingling feel.