UNIVERSALLY FLATTERING - created by black women, celebrating all hues. Mented products are guaranteed to flatter any complexion of any hue. CRUELTY FREE MAKEUP - Mented Cosmetics cares about you and the planet. We don’t test our nude matte lipstick on animals. Add a gorgeous natural lipstick shade to your makeup routine while helping support an ethical cause. MADE WITH SAFE INGREDIENTS - With our lip makeup formulation, you only get safe makeup lipstick free from harmful ingredients and preservatives. All our nude lipsticks are vegan, and paraben free. LONG LASTING MATTE FINISH - Unlike typical mattes that tend to dry on your lips, Pretty in Pink has a long lasting matte finish that is lightweight and non-drying. The lipstick is easy to apply and glides right on. It helps preserve the natural state of your lips.