Milani Color Fetish Lipstick-Milani’s NEW lipstick wears like a lipstick but melts on to your lips like your favorite balm. The richly pigmented formula glides on in a single swipe and can be built to intensify color pay-off. Formula with over two-thirds nourishing oils, this intense-shine, high-comfort formula thoroughly moisturizes lips while on and leaves them feeling hydrated even when its not.