CLAIROL Natural Instincts Bold Permanent Hair Dye with 0% Ammonia delivers rich, glossy color that lasts up to 8 weeks—even on dark bases. Infused with argan oil, açaí, and guarana extracts, this formula nourishes as it colors, leaving hair smooth, vibrant, and full of moisture. With its VitaBoost Color Amplifier and 0% ammonia, it’s a bold choice that’s gentle on hair and free from animal-derived ingredients. Perfect for all hair types and textures, CLAIROL Natural Instincts Bold is your go-to for intense color without compromise.

Why You’ll Love It?

• Long-lasting bold color on dark hair: Designed to deliver vibrant, standout shades that show beautifully, even on naturally dark bases.
• Nourishes while coloring: Enriched with botanical oils and plant-based extracts to help maintain hair’s softness, strength, and shine.
• Gentle, worry-free formula: Free from ammonia and animal-derived ingredients, making it a safer, more conscious choice for all hair types and textures.