The air volume mega mascara is air-whipped to create a lash multiplying effect with more volume that is weightless on lashes. This weightless mega volume and wear locks in for all-day wear, lasting up to 24hrs. The key to the mega volume impact and long wear is in the lashing-building team of the airy formula and double-bristle brush. The unique high charge, cushiony bristle brush captures, separates, and coats every lash from the root to the tip for thick and full lashes. The short bristles catch and load lashes deep at the roots while the long bristles dispense the intensely black formula evenly for fully blown out lashes.