Skip to main content
Bleach It Permanent Hair Color
Bleach It Permanent Hair Color
Bleach It Permanent Hair Color
Bleach It Permanent Hair Color
Bleach It Permanent Hair Color
Bleach It Permanent Hair Color
Bleach It Permanent Hair Color
Bleach It Permanent Hair Color

Bleach It Permanent Hair Color

Schwarzkopf
$6.99
$13.99

Achieve bold, salon-level blonde at home with the SCHWARZKOPF Got2b Bleach It Permanent Hair Color. This powerful lightening system lifts up to 8 levels, making it perfect for anyone seeking dramatic, head-turning platinum results. The smooth gel formula applies evenly from root to tip, adapting to your hair’s texture for consistent and controlled lightening every time.

Why You'll Love It?

  • Up to 8 Levels of Lift: delivers intense blonde transformation ideal for light blonde to medium brown hair.
  • Smooth Gel Formula: ensures easy application and even coverage with less mess.
  • Anti-Brass Purple Mask: included treatment neutralizes yellow & orange tones for a cool, icy finish.
  • Long-Lasting Brightness: leaves hair visibly lighter, vibrant, and luminous.
  • Salon-Inspired System: designed to help you achieve professional results right at home.
  • Source from trusted overstock and shelf-pull partners.
  • All products are 100% authentic.
  • All products are inspected for quality and safety.
  • All products are stored properly to maintain high integrity.
  • Dispatched within 1 business day.
  • Delivered with eco-friendly packaging, shipping & handling (we love the environment).
  • Free shipping on all orders over $35.

Pairs well with

Free Shipping >$35

Easy Returns | Return with ease

Secure Checkout | Secure Payment

Extended Black Friday — additional 20% Off!

Limited-Time Offer

Use Code: BF2025.
Your Best Savings of the Year Start Now. Shop 20% off all VIAI Top Picks.

Shop VIAI Top Picks
0
9
0
9
day
0
9
0
9
hour
0
9
0
9
min
0
9
0
9
sec

Boost Your Beauty Ritual

Shop the look

Super Sellers

skip carousel
97% Off
MAYBELLINE SuperStay Full Coverage Under-Eye Concealer - VIAI BEAUTY

MAYBELLINE SuperStay Full Coverage Under-Eye Concealer

From$11.99$0.25
93% Off

REVOLUTION Fast Base Concealer

From$8.00$0.49
94% Off

COVERGIRL Clean Fresh Healthy Look Pressed Powder

From$8.99$0.53
93% Off

REVOLUTION Conceal & Define Infinite Longwear Concealer XL

From$10.00$0.65
81% Off

L.A. COLORS Extreme Shine Nail Polish

From$3.99$0.75
93% Off

REVOLUTION Conceal & Hydrate Radiance Foundation

From$12.00$0.75
80% Off

PERFECT POUT | Soft Matte Lip Tint

From$5.00$1.00
90% Off

UOMA By Sharon C, Flawless IRL Skin Perfecting Foundation

From$10.99$1.07
68% Off

Facial Exfoliator

$4.00$1.25
30% Off

Good Skin Mask Sheet - Noni

$1.90$1.33
80% Off

COVERGIRL Outlast Stay Brilliant Nail Gloss

$6.95$1.35
89% Off

REVLON Illuminance Skin-Caring Foundation

From$13.48$1.35

New Favs

skip carousel
41% Off

Color Gloss up Instant Toning Gloss Hair Dye

$11.99$6.99
53% Off

Feria Holographic Multi-faceted Shimmering Hair Color

$14.99$6.99
48% Off

ColorSilk Tone + Gloss + Care Demi Permanent Hair Color

$10.49$5.45
53% Off

Feria Metropical 3x Highlights Shimmering Color

$14.99$6.99
55% Off

Wonder Releaf Centella Facial Serum

$6.99$3.08
63% Off

Professional Eyebrow Trimmer Scissors with Comb

$7.49$2.75
58% Off

Pocket Mirror with Comb

$5.99$2.50
49% Off

Sculpting Eyebrow Pencil

$5.99$3.05
53% Off

Soft Textured Drawing Eye Brow Pencil

$7.99$3.75
65% Off

KWAILNARA Peach Milk Body Lotion - Large Size

$20.00$7.00
50% Off

Casper the Friendly Ghost | Friendly Blend 3 PC Eye & Face Brush Set

$12.60$6.30

Sea Witch Face Paint - Death Grip

$4.94

Prolux Cosmetics

skip carousel

Happy Hour Magic Lipstick

$1.99

Matte Metallic Lip Gloss

$1.99

Batter Gloss | Lip Gloss

$2.99
20% Off

Blush Bronzer Duo | Bronze Makeup

$4.99$3.99

Sugar High Lip Oil

$3.99

Makeup Remover Wipes

$2.99

Cute Lip Gloss

$1.99

PxLook Coconut Lip Gloss

$1.99

Eyelash Curler & Brow Tool Kit

$3.99

Waterproof Eyelash Adhesive

$2.99
Out of stock

PxLook Powder Blush

$1.99

Dewy Bloom Liquid Blush

$5.99

Profusion Cosmetics

skip carousel
50% Off

Jurassic World | High Voltage Duo Chrome Shadow

$6.30$3.15
47% Off

Eye Sparkler Shadow Stick

$4.00$2.10
47% Off

Lip Syrup

$4.00$2.10
16% Off

Frosted Kiss Cooling Plumping Lip Gloss

$6.00$5.00

Nude Glow 5 PC Lip & Blush Set

$6.94
36% Off

Lip Dazzlers

$5.00$3.20
Out of stock

Pumpkin Spice | 15 Shade Palette

$13.30
62% Off

White Crystals Cheek Collection Box

$14.00$5.20
50% Off

Casper the Friendly Ghost | The Ghostly Trio 3PC Glitter Lip Topper

$11.60$5.80
50% Off

Casper the Friendly Ghost | The Ghostly Trip 3 PC Lip & Cheek Balm Set

$11.60$5.80
47% Off

UFO | SFX Glow-In-The-Dark Lashes

$4.00$2.10

Starlet Eyes 5 PC Palette & Brush Set

$10.93