Clairol Natural Instincts demi-permanent hair dye for natural-looking, radiant color. Enhance your natural color, boost shine and blend away grays. Made with 80% naturally derived ingredients, Natural Instincts is infused with coconut oil and aloe vera to enhance natural color and boost shine. This vegan natural hair dye is formulated with 0% ammonia or added parabens and lasts up to 28 shampoos. Color with low commitment. Discover your natural way to shine with Clairol Natural Instincts!