Inspired by confident, accomplished women, Maybelline gives you scientifically-advanced formulas, revolutionary textures, and up-to-the-minute, trendsetting shades effortlessly, affordably, and beautifully. Extraordinary eye makeup color with a silky, sensual finish that lasts all day. Rich, velvety textures glide on effortlessly with superior smoothness. The velvet tip applicator included in Maybelline New York experts wears eyeshadow quads blends without tugging or pulling.