L'OREAL Feria Absolute Platinum Hair Color gives you a bright, icy platinum look with multi-faceted shimmer that stands out instantly. Designed for anyone wanting a bold transformation, this formula lifts and lightens while keeping hair looking sleek and luminous. Inspired by modern fashion shades, it brings salon-style results straight to your bathroom.

Why You'll Love It?

• Multi-Dimensional Platinum Shimmer: The advanced color formula creates brilliant shine with layered tones for a true platinum finish.
• High-Impact Lightening: Ideal for light blonde to medium brown hair, helping you achieve an ultra-light, vibrant result.
• Salon-Inspired at-home color: Developed by loreal color experts to deliver trendy, head-turning shades without the appointment.
• Nourishing Shimmer Conditioner: Smooths, softens, and helps maintain hair health after coloring.
• Long-Lasting Radiance: Keeps your platinum bright and fade-resistant for a striking look that stays fresh.