What is Hypoallergenic Makeup? The Must-Have Products You Need

Written by VIAI Beauty Marketing

Whenever you do your makeup, you must have observed that sometimes after applying makeup, your skin itches. There are a lot of makeup products in the market that may not be suitable for sensitive skin. But even if you don’t have sensitive skin, you might benefit from using hypoallergenic makeup.

In this blog, we will understand in detail what hypoallergenic makeup is and some of the best skin-safe cosmetics on the market right now.

What is hypoallergenic makeup?

There have been no regulated terms for the word Hypoallergenic. The U.S. The Food and Drug Administration (FDA) has no official standards or definitions for "hypoallergenic." The word hypo means less, so Hypoallergenic means less allergic.

Why is it used on makeup brands?

Since it is not a regulated term, the brand uses it to tell people that the product is free from allergens and common irritants like synthetic fragrances, harsh preservatives, and certain dyes. Such makeup can be used by people with sensitive skin as it is gentle on the skin, and there is no need to sacrifice the skin’s health.

Now, let us understand what sensitive skin is and what type of products and brands are best suited for such skin types.

What is sensitive skin?

Dermatologists call skin sensitivity irritant dermatitis. Sensitive skin is easily irritated, leading to sensations like stinging, burning, redness, and in extreme cases, it can lead to flaky skin.

It is often triggered by:

Harsh skincare products
Environmental factors
Certain chemicals and ingredients

*Tip - When using makeup, look for hypoallergenic makeup products and consider looking for products that say “allergy-tested” on the label.

Hypoallergenic makeup ingredients to check out

Before you purchase any makeup products, check for these ingredients in them-

Minerals

Zinc Oxide
Titanium Dioxide
Iron Oxides

Emollients and Moisturizers

Jojoba Oil
Shea Butter
Squalane

Soothing Botanicals

Aloe Vera
Chamomile Extract
Licorice Root Extract

Other

Glycerin

What are some makeup irritants to avoid for the skin?

Makeup irritants can be harsh on the skin and can cause allergic reactions. Before you buy a product do check and avoid taking the product if they have any irritants in it.

Some common irritants are -

Fragrance (both synthetic and natural)
Mica, which gives makeup a shimmer
Chemical sunscreens, which are commonly added to face makeup
Preservatives ( parabens, diazolidinyl urea, benzyl alcohol, butylparaben, propylparaben, formaldehyde )
Retinol
Alpha hydroxy acids
Essential oils

*Tip - Dermatologists suggest that people with sensitive skin are more prone to allergic reactions. They are suggested to use matte makeup, earth tones for eyeshadow, pencil eyeliners, and foundations that are sunscreen-free or contain only mineral sunscreen.

Recommendations for the best hypoallergenic makeup brands

It might be difficult to choose which product to use. These are the top 10 hypoallergenic products that are safe enough to use on sensitive skin on a daily basis and are enough to complete your entire makeup.

The products are tested by dermatologists or ophthalmologists and are free of known allergies and irritants. Additionally, a lot of these items are manufactured with botanical or mineral compounds, and some have undergone allergy testing. Most of them are vegan and cruelty-free.

1. ALMAY Thick Is In - Thickening Mascara

ALMAY Thick Is In - Thickening Mascara is the one coat thickening mascara that builds 100% thicker lashes in one, clump-free application*. For the best eye look, never worry about smudging or flaking. Aloe and vitamin B5 condition lashes, so you never have to worry about them breaking. non-irritating composition that works well for both contact lens wearers and sensitive eyes. For the perfect appearance, use it with your preferred Almay eyeliner. Once you are done for the day, easily remove it with Almay eye makeup remover.

2. ALMAY Ageless Hydrating Concealer

ALMAY Ageless Hydrating Concealer is a lightweight solution that hides and brightens the under-eye area. It has a natural finish, while successfully hiding puffiness, dark circles, and under-eye bags. Your skin appears smooth and glowing even after 8 hours of use, with long-term advantages.

3. COVERGIRL Clean Fresh Healthy Look Pressed Powder

This COVERGIRL Clean Fresh Pressed Powder gives your skin a clean, healthy look. It’s formulated to be hypoallergenic and free of talc, parabens, and fragrances. This makes it a great choice for sensitive skin, giving a fresh, natural finish.

4. COVERGIRL Clean Fresh Clean Color Eyeshadow

If you have sensitive eyes, the COVERGIRL Clean Fresh Clean Color Eyeshadow is the best choice. This product is specifically formulated to be hypoallergenic and is designed to minimize the risk of irritation. It is available in 3 types: matte, shimmer, and metallic shades. These colors suit any style, from natural to bold.

5. CoverGirl Clean Fresh Lip Oil

This lip oil gives you a perfect combination of shine and moisture.Covergirl Clean Fresh Lip Oil is infused with coconut and pomegranate oils, which hydrate your lips for up to six hours. It feels lightweight, not sticky, which gives you a comfortable and natural look.

6. Almay Lip Vibes Lipstick

Almay Lip Vibes Lipstick is a great choice for sensitive lips. It is hypoallergenic and has a good, smooth texture, delivering vibrant color that feels gentle. You can wear this lipstick comfortably all day without any irritation.

7. e.l.f Putty Blush Brush

The e.l.f. concealer brush is hypoallergenic because it's made from 100% synthetic bristles, not animal hair. Using it helps you apply concealer smoothly and precisely, without the risk of an allergic reaction that some natural hair brushes can cause.

8. e.l.f. SKIN Blemish Breakthrough Cleanser

The e.l.f. SKIN Blemish Breakthrough Cleanser is dermatologist-developed and has a fragrance-free, non-comedogenic formula. This means it's designed to be gentle and won't clog your pores. The brand also confirms it's vegan, cruelty-free, and doesn't contain sulfates, all of which make it a good option for sensitive, blemish-prone skin.

9. L.A. Girl Fanatic Eyeshadow Palette

The L.A. Girl Fanatic Eyeshadow Palette is considered hypoallergenic because its formula is free of common irritants like parabens and fragrance. This makes it a great choice for sensitive skin, offering rich pigments and various finishes without irritation.

10. The e.l.f. Cosmetics Lip Exfoliator

The e.l.f. Cosmetics Lip Exfoliator is a sugar-based scrub in a convenient lipstick form. Infused with jojoba oil, shea butter, and vitamin E, it gently removes dry skin while nourishing lips. Affordable, vegan, and cruelty-free, it leaves lips smooth, soft, and ready for balm or lipstick application.

Hence, with these products, you can build a full makeup routine that's safe for all skin types, including sensitive skin.

To Sum Up:

Choosing hypoallergenic makeup is a great way to care for your skin, especially if you experience irritation or have a sensitive skin type. By looking for products with gentle, skin-safe ingredients and avoiding using allergens, you can build a makeup collection that not only enhances your look but also keeps your skin calm and healthy. The brands and products listed above offer great starting points for building a skin-friendly makeup routine.

Ready to find the perfect products for your skin? Visit viaibeauty.com to explore a wide selection of hypoallergenic and skin-safe cosmetics.